Formazione continuaLifelong Learning

3Fs of Luxury

Fashion, Food and Furniture
Executive & Continuing Education
Area tematica:
Economia, management e imprenditorialità; Economia, management e imprenditorialità
Settore professionale:
Imprese, organizzazioni

Where: Milan and online

Da: 10/10/2024
A: 12/12/2024

Scadenza iscrizioni: 04/09/2024

More than 40% of global luxury goods production takes place in Italy. Thus, we cannot imagine a better place to start perfecting one’s expertise in the field, but Italy, where the new trends in managing and innovating the world of Luxury find their highest expression in the fields of Fashion, Food, and Furniture - the 3Fs of Italian Luxury Excellence.

Moreover, protecting and supporting the luxury firms’ production partners to prevent luxury ecosystems from disappearing is a major concern, thoroughly addressed by the 3Fs of Luxury program. The course aims to deliver an in-depth analysis of the new trends of each one of the three pillars of the luxury industry, focusing on business models and best-emerging practices. Similarities and differences among the businesses will also be highlighted, to investigate the evolution of the Luxury industry.

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  • Professionals already working in the luxury industry: This course can provide them with advanced management techniques, insights into emerging trends, and the opportunity to expand their network within the luxury sector.
  • Business owners and entrepreneurs: Individuals planning to start their own luxury business or venture can benefit from the course by gaining knowledge about best practices, market trends, and strategies for success.
  • Marketing and Brand Managers:Professionals responsible for managing luxury brands can enhance their skills in brand positioning, customer experience, and strategic marketing, enabling them to create impactful campaigns and drive brand growth.
  • Students and recent graduates:Those studying business, marketing, fashion, or related fields can gain a competitive edge by acquiring specialized knowledge in luxury management, which can open doors to exciting career opportunities in the industry.

Whether you are a student aiming to enter the field, a professional looking to advance your career, or simply someone with a keen interest in Luxury, the 3Fs of Luxury course offers valuable insights and practical knowledge to help you succeed in the dynamic world of Luxury management.

More than 40% of global luxury goods production happens in Italy. Milan is the focal point where to experience first-hand the interaction between the business and the sectors of design, food and fashion. Today, luxury aims at delivering unforgettable experiences. Striking a balance between creativity and business, we show the best practices that generate innovation and value by world famous luxury brands, and provide participants with the know-how gained from Italian and international excellence.



In the past years, the world of luxury - partly because of the challenges brought about by the COVID-19 pandemic - has undergone significant and radical changes. Consequently, even the professionals who are employed in the field are required to acquire new and specific skills and become capable of identifying new trends while, at the same time, creating value within the different sectors that make it up.

The purpose of this program is precisely that of training professionals in the field of luxury, and helping them enhance their skills, abilities, and sensitivities in a rapidly changing environment.

As a participant, you will be able to learn from carefully selected case studies in the 3Fs of Luxury - Fashion, Food, and Furniture - and discover the unique opportunities to transfer this knowledge, know-how, and best practices to other related industries as well.



The cycle of lessons is divided into 6 Teaching Units (TU):
Two Teaching Units are dedicated to each of the businesses selected within the 3Fs: Fashion, Food, and Furniture.

The Teaching Units are composed of:

  • Face-to-face lessons, delivered both in-person and/or via streaming
  • Online conversational classes
  • Masterclasses by industry experts
  • Audiovisual content to be accessed asynchronously

TU1: Fashion 1
TU2: Fashion 2
TU3: Food 1
TU4: Food 2
TU5: Furniture 1
TU6: Furniture 2

At the end of each thematic Teaching Unit, the program also includes a company visit to foster participants understanding and grasp of the practical aspects that characterize each sector.

Where and When
In Milan and online, via streaming
Also available on-demand.

Start: October 10th, 2024
End: December 12th, 2024

Lessons (CET Time zone):
Thursday, October 10th, 2024: 16:00 – 19:30 (introduction)
Thursday, October 17th, 2024: 14:00 – 19:00 (Fashion 1)
Thursday, October 24th, 2024: 14:00 – 19:30 (Fashion 2)
Thursday, October 31st, 2024: All day (Fashion – Company visit)
Thursday, November 7th, 2024: 14:00 – 19:00 (Food 1)
Thursday, November 14th, 2024: 14:00 – 19:00 (Food 2)
Thursday, November 21st, 2024: All day (Food – Company visit)
Thursday, November 28th, 2024: 14:00 – 19:00 (Furniture 1)
Thursday, December 5th, 2024: 14:00 – 19:00 (Furniture 2)
Thursday, December 12th, 2024: 14:00 – 19:00 (Furniture – Company visit)
Thursday, December 19th, 2024: Award Ceremony

Program formulas:

A) Formula "In Presence Plus"
Full program option (around 50 hours), which includes:

  • 3 days of company visits (1 per industry).
  • Introduction and 6 face-to-face lectures with both in-presence and streaming options
  • 6 Masterclasses with the possibility of both in-person and streaming enjoyment - 6 hours total
  • 6 Online conversations - 6 hours total
  • 6 Audiovisual specialized seminars on Demand - 3 hours total
  • Possibility to enjoy the different recorded contents in asynchronous mode

B) Formula "In-Presence or Streaming"
Option that does not include company visits but also with the flexibility to take advantage of program content either in attendance or streaming (around 30 hours), it includes:

  • Introduction and 6 face-to-face lectures with both in-presence and streaming options.
  • 6 Masterclasses with the possibility of both in-person and streaming enjoyment - 6 hours total
  • 6 Online conversations - 6 hours total
  • 6 Audiovisual specialized seminars on Demand - 3 hours total

C) Formula "In-Presence Light"

Option designed for those interested in delving into a specific topic within luxury for exemple only Food (around 18 hours), it includes:

  • 1 company visit.
  • Introduction and 2 face-to-face lectures with both in-presence and streaming options.
  • 2 Masterclasses with the possibility of both in-person and streaming enjoyment - 2 hours total
  • 2 Online conversations - 2 hours total
  • 2 Audiovisual specialized seminars on Demand - 1 hour total

This version of the program is usable in a fully asynchronous mode, accessible once the in-person program has been completed. This formula includes:

  • The entirety of the recorded educational content of the program, not including the company visits (approximately 30 hours total)


Alessandro Baroncelli Università Cattolica del Sacro Cuore
Alessandro Maria Ferreri The Style Gate

Our faculty comprises university professors, professionals, managers and entrepreneurs who not only bring valuable skills and opportunities for reflection, but also professional opportunities for the participants.

Expected/invited speakers:
Alessandro Maria Ferreri CEO The Style Gate
Alessandro Baroncelli Università Cattolica del Sacro Cuore
Luigi Serio - Università Cattolica del Sacro Cuore
Valeria Belvedere Università Cattolica del Sacro Cuore
Giulio Ferrigno Università Cattolica del Sacro Cuore
Antonio Gatti Microsoft
Fabrizio Curci CEO Marcolin
Giacomo Missoni CEO Missoni
Fausto Puglisi Designer Cavalli
Attila Kiss CEO Florence Group
Beatrice Monguidi President Louis Vuitton EMEA
Khalid Al Tayer CEO Al Tayer Group UAE
Chiara Maci Food blogger
Tomaso Trussardi Entrepreneur
Carlo Cracco Chef
Robert Campana Food blogger
Luca Fantin Chef Bulgari Tokyo
Luisa Zargani Editor in Chief WWD Usa
Piero Lissoni Architect
Christophe Caillaud President Christian Liaigre
Laudomica Pucci President Fondazione Emilio Pucci
Felipe Fiallo 3D Designer
Michele Galli CEO The One Atelier
Alberto Alessi CEO Alessi Group
Martina Mondadori Designer
Licia Garotti Pedersoli Gattai Partner

(*) Faculty composition is constantly evolving and may be subject to change

Certificate of attendance: issued to those who attend at least 75% of the course.



Online registration by 2nd October 2024 (11.30 pm), deadline to also be considered for payment of the fee.
To participate go to the online registration page (we recommend using Google Crome)

Register here

Payment can be made by:

  • Credit card (directly in the online procedure)
  • Bank transfer payable to: Università Cattolica del Sacro Cuore, Intesa Sanpaolo; IBAN IT07W0306903390211610000191; please mind signing in the reference: PARTICIPANT'S NAME + course title. Send a copy of the payment to:


  • In presence Plus: 3.8150,00 €
  • In presence / Streaming: 2.170,00 €
  • In presence light / One industry : 1.295,00 €

All fees are VAT/tax included.

The payment invoice will be sent by email directly from our administration office by email.


The Style Gate

Info e Contatti

For further information

Lifelong Learning office
Università Cattolica del Sacro Cuore
E-mail: - Tel. 0039 02 7234 5701/5834